What is Fairtrade?

"Fairtrade is a simple way to make a difference in the lives of the people who grow and create the things we love. It’s all about making trade fair"

“Fairtrade's approach enables farmers and workers to have more control over their lives and decide how to invest in their future.

As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments and connects farmers and workers with the people who buy their products.

By choosing Fairtrade, people can create change through their everyday actions. A product with the Fairtrade Mark means producers and businesses have met internationally agreed standards which have been independently certified.

Farmers and workers have a strong voice at every level of Fairtrade, from how they invest in and run their local organizations to having an equal say in Fairtrade’s global decision-making.” (source: Fairtrade International)

What does VREL?

VREL was among the first banana producers to become Fairtrade certified in 1996. The Fairtrade premium that VREL receives with each box of bananas has gone towards a number of education, health, social and economic projects. All with the goal of improving workers lives and those living in local communities. If you want to know more about this, go to 'Our Projects'.